iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee. Videos released from the project's YouTube channel have spread virally.
iamamiwhoami is notable not only for its artistic multimedia output, but also the creators' leveraging of social technology (YouTube) and phenomena (viral videos, crowdsourcing) to disseminate their music and music videos.
(from wikipedia, while reading it at first i thought, what a very fine concept. she has released many videos, which could be categorized into the numeric series, the alphabet series, the concert series, the short/teaser series and the latest one that seems to be part of yet a bigger series, consisting of three videos titled '20101104', 'john ;' and 'clump'. notice how in 'clump', the visual shifts to a different setting whenever joanna blinks, which can be translated as a metaphor that represents a temporary escapism from the current activity joanna is experiencing.)
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